Tuesday, 18 September 2012

Useful Websites and Additional Reading

Campaign Live is website I have found very useful when it comes to advertisement.

http://www.campaignlive.co.uk/go/home/



It has all kinds of information on it about recent campaigns and advertisements, which is all very important for someone wanting to get into advertising!

Another website I have recently come across and found very useful is Advertising Age.

http://adage.com/special-reports/theadvertisingcentury/110

Full of lots of articles on recent events affecting the digital age of marketing, again all the information featured on the website has been very interesting and actually quite helpful for me to have read through.
It's important to keep up to date with all the latest technologies involved in marketing because they play a key role in any advertising campaign, technology also affects how far an advertising campaign can be taken in today's society.

It also talks about global news and includes relative blogs and columnists, which are all good additional reading materials for studying marketing and advertisement.




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