The Fun Theory

A brand new initiative, that was originally created to represent Volkswagen, DDB were asked to create a campaign around the new blue motion technologies. But they didn't just create a campaign they created a whole new initiative, they focused on the thinking behind the cars, on the concept of fun and its power to change human behavior for the better. And this is how The Fun Theory came about, I think the experiments done were so creative and such amazing ideas such as when they turned the stairs of an underground into a piano which influenced more people to use the stairs instead of the escalator, this was proving that making things more fun can influence better choices in people. I went on to watch all the videos on the YouTube channel for the fun theory, and each one proved the same thing, that making something fun does influence people to make the preferred choice that they are lent towards making.

TBWA

This is possibly the best advertising company's in the world that I have come across, their ideas are so unique and inspirational.TBWA is part of Omnicom Group,. Omnicomʼs branded networks and numerous speciality firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over
5,000 clients in more than 100 countries.I find some of their ideas so inspirational such as their keep a child alive campaign, where a number of celebrities gave up their digital lives in order to support the campaign which was for raising more for people who have aids and HIV and they couldn't get their digital lives back until they had raised $1,000,000. I thought this idea was so clever because its such a different way to try and raise money for such a deserving cause.

This is the best idea created for pepsi

I think this idea is quite inspirational, it could possibly get people all over the world to join together to achieve a goal, to keep the world going through caring about things on our planet. Pepsi is drunk all over the world, so it has the potential to bring people together. I think the people that came up with this idea have been very clever, making the link between one product and people all over the world, trying to get people to come together and make a difference in our world.