The Fun Theory

A brand new initiative, that was originally created to represent Volkswagen, DDB were asked to create a campaign around the new blue motion technologies. But they didn't just create a campaign they created a whole new initiative, they focused on the thinking behind the cars, on the concept of fun and its power to change human behavior for the better. And this is how The Fun Theory came about, I think the experiments done were so creative and such amazing ideas such as when they turned the stairs of an underground into a piano which influenced more people to use the stairs instead of the escalator, this was proving that making things more fun can influence better choices in people. I went on to watch all the videos on the YouTube channel for the fun theory, and each one proved the same thing, that making something fun does influence people to make the preferred choice that they are lent towards making.