How to make a sexy car advert ...

I love this advert .. why?? Because it is telling the truth, have you seen a car advert that isn't trying to be sexy? No, and this advert tells you exactly what they put into one to try and make it look so good and it is all true.
Car adverts do try to be sexy, to entice people by creating the idea in their heads that this car is the ultimate thing that they need, I cant look at a car advert any more and take it seriously after watching this one, it's taking the mick out of something that people who have been creating these car adverts have actually been taking very seriously ... but I mean it has worked on most of us lets be honest! You must have seen a car on an advert with water dripping down its shiny finish, and thought wow ... now that's a car that will help my social life! In reality though the car its self isn't going to make anyone more sexy .. sorry to disappoint everyone!

Representation, something that is all too familiar with the media!

Introduction to Representation - Richard Dyer