Watching this interview really helped me to gain an understanding of what goes into the creations of this company and how they have to think about everything they put into what they create for everyone they work for.
It has also helped me to listen to it from a CEO's point of view, because he has helped me to understand the thought process behind being in control of such a successful company.
http://www.meettheboss.tv/Broadcast/Sales-and-marketing/338/Chuck-Brymer-The-Full-Interview/
Thursday, 10 November 2011
ethical practice in a chosen market sector
I believe that there is relevant ethical practice within this advertising company that I have been looking at.
DDB Worldwide communications group, internationally known as DDB, created a new fresh way of thinking, they created a fun theory and I think that they have been able to create a better way of life for people through this theory.
For example, turning stairs in to a piano, so people would be more likely to take the stairs, which results in more exercise and a more healthy lifestyle.
Another example is when they created something called the speed lottery, which was basically a speed camera but if you were caught going over the speed limit then you would get a fine, and if you were going at the correct speed you would be put into a lottery with money from the speeding cars, this obviously makes people want to slow down and drive safer, making the surrounding roads safer for children.
And I believe this is ethical due to it effecting how people can live life better.
They also support campaigns for Greenpeace, helping them create adverts, and they are also a high believer in self expression and have created campaigns for that, such as musical changing rooms, which was an idea created due to the fact that youths are very categorised by fashion and music.
DDB Worldwide communications group, internationally known as DDB, created a new fresh way of thinking, they created a fun theory and I think that they have been able to create a better way of life for people through this theory.
For example, turning stairs in to a piano, so people would be more likely to take the stairs, which results in more exercise and a more healthy lifestyle.
Another example is when they created something called the speed lottery, which was basically a speed camera but if you were caught going over the speed limit then you would get a fine, and if you were going at the correct speed you would be put into a lottery with money from the speeding cars, this obviously makes people want to slow down and drive safer, making the surrounding roads safer for children.
And I believe this is ethical due to it effecting how people can live life better.
They also support campaigns for Greenpeace, helping them create adverts, and they are also a high believer in self expression and have created campaigns for that, such as musical changing rooms, which was an idea created due to the fact that youths are very categorised by fashion and music.
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